Jakob Lechner
I make the content, and I build the machine that makes the content.
The Content Engine
NaschNatur · 2026Approval went from eight rounds to one, because the brand's judgment moved into the system instead of living in the review queue.
Four Things That Used to Be Done by Hand
NaschNatur · 2026Claude skills and agents across marketing, support, creative and accounting — written, tested, and handed over.
12people on one systemThe Operating System
NaschNatur · 2026No task system, no projects, no OKRs when I arrived. I built the spine the whole company ended up working in.
300hours of course materialThe Production Line
Falkenberg Akademie · 2022–2026Twenty-plus courses, 1,800 participants — and a Python script that walked an old platform's API to rebuild sixteen of them somewhere new.
8years, unpaidKurzfilmwoche Regensburg
Volunteer · since 2018Social lead, festival photographer, curator of the German competition. The one part of this site that's about judgment rather than throughput.
4films, directed and cutReel
2020–2024Where the rest of it comes from. Everything about pipelines started with having to deliver the thing.
1iOS app, end to endAn iOS App in Swift
Independent · 2026–The one I built at NaschNatur is under NDA. This slot is reserved for mine, where I can show the concept, the architecture and the code.
Editorial first, then film, then four years running e-learning production — where I started writing software because doing things by hand had stopped scaling.
That's the through-line: I keep ending up as the person who notices something being done by hand thirty times a week and asks whether it has to be. More →